Final Project: Pencil Plus

Final Project

Graphic Design

During the Graphic Design portion of the project was when we came up with what our product actually was.  It took a lot of thought and going back to the drawing board, but we eventually came up with an amazing product and great Graphic Design to go with it.  I was the one who came up with the product, then I also created the banner for the website which included our group's company name; Office Plus, the logo; to the right, our slogan; Write like a pro, then our word marked logo.  What I would change is the layout because it almost seems as if they all were just put onto the art board.  I would keep the color scheme I used however because the contrast of the blues and yellows look great together.  I will take so much from this project like how to present an idea to a client, how to work in a group with different Meyers-Briggs personality types, and just go into more depth about how to use tools for every aspect of eCommunication.

 

Video

The Video section of our project required a lot of imagination and ad-lib.  It took us a while to come up with a solid commercial, but I believe it turned out amazing.  I was the "Pencil Fairy" during the commercial who gave the student (Mallory) the Pencil Plus to solve her spelling problems.  My video also was the one we ended up using for our website.  These characters fit Mallory and I very well because she is not the greatest at spelling and I am a very enthusiastic person so playing a fairy was not a problem for me.  If I were to change anything I would've made my music/sound transitions smoother because they were a little bit choppy. What I would do the same is keep our actors/actresses and have Brady direct too because he did an amazing job of getting the shots exactly where they needed to be in order for them to look right.  Overall however, I think our commercial fit who we were as a group and it turned out to be spectacular.  This widened our horizons about how to be creative while coming up with an amazing, unique commercial.

Animation

The Animation part of our final project was the last thing we did.  At first we were a little confused on some things, but once we got together as a group and talked about it we figured it out.  We did animation during the 1st quarter so it was a little bit hard to remember some of the tools we had to use and we had to get used to the equipment and Sketchup which was semi-hard at first but once we figured it out, we dove right in head first.  For the animation I was the one who created the 3D text that was inputed into the whole animation.  It may not seem like it's that hard, but for our specific 3D text I put our work mark and our logo into it so I created the words, then the +, then finally I created a 3D pencil.  This was the most complicated part because you had to get the proportions and spacing and rotation for it and the words.  If I could change anything for the animation I would've placed the 3D text  in separate places and probably on the wall so it didn't look so random.  I would keep our product placement and our setting because it fit our product and the idea for it very well.  During this part of our project, we learned how everyone has a different talent and when you use everyone's different talents together, it can turn into something amazing.