The Pencil Plus
Our product is called the Pencil Plus. It is a pencil that can do three different things to help you right like a pro. You can speak into it to figure out how to spell a word, it will detect if one or more words are incorrectly spelled, and also it can correct any miss spelled words. The target audience for commercial, was for any student who is struggling with spelling. Just one she thinks there's no way for her to ever get a good grade on an essay, the "spelling fairy" helps her by showing her that there is a way and that way is the Pencil Plus. I believe our product could truly help many students in the future and our commercial has a different perspective on the plain commercial by adding a relatable story with some humor snuck in as well. We hope to help students and any writer anywhere; Write like a pro with the Pencil Plus.
